The vivid vibrancy, exaggerated symmetry and glowing colours found in nature, layered with an attitude of spontaneity and audacious expression seamlessly combine to create a powerfully potent Spring Summer 2017 Jimmy Choo collection.
The inspiration for the collection is brought to life in the Spring Summer advertising campaign. Shot by photographer Daniel Jackson with a bold set design realised by Shona Heath that features enlarged hand-painted florals, the larger-than-life canvasses seduce with flora in sensuous tones of iris purple, icy blues and marigold oranges. The video sees the botanica come to life with animation that calls attention to the graphic flora-inspired shoes and bags from the Spring Summer collection. This evocative, landscape blooms for the Jimmy Choo Woman and Man to explore together.
‘I wanted the new campaign to portray the Jimmy Choo woman and man in the same environment. The one-of-a-kind beauty found in nature was a key inspiration for the Spring Summer collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerising power of nature.’
-Sandra Choi, Creative Director
Source: Jimmy Choo
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